Rebranding Hinckley Photographed
Hinckley Photographed - Rebranded
A big old project of mine, Hinckley Photographed has been rebranded to allow for better creativity and more inclusivity.
Since 2012, I’ve been creating work for a personal documentary of people and place in and around Hinckley in Leicestershire. Initially this was set up so I could simply share my work online. I needed a place to exhibit the work I was producing, while I was studying photography and video at NWHC and De Montfort University.
I began by making photographs of the geographical location, looking at the urban environment and the way in which the local community used the spaces and buildings. I also focused on the people that live here in a wider idea to create a permanent place for the community to relate to people they may know and also for a record of the truth of life.
Hinckley Photographed was where it all started and as time went on I changed the name to Hinckley & Bosworth Photographed because I wanted to include the wider area and felt that I was too restricted with Hinckley. However, I soon felt that with Bosworth it was too much alike the Hinckley & Bosworth Borough Council and often was miscredited.
I needed to distance myself from the council, so I reverted back to Hinckley Photographed, which now felt wrong when I posted something from outside of those Hinckley parameters. I now actually live in Burbage and often produce nice work from around the village but it felt wrong sharing it on Hinckley Photographed.
So I changed the name to Hinckley & Burbage Photographed for very good reasons.
Until last year Hinckley Photographed was just a way for me to share my photographs from the project. I joined a scheme that is specifically for photographers that is restricted to one photographer per area and I produced the very first calendar that Hinckley has ever seen. I put together some great photographs from my collection and began to sell them to the community. It was strange for me because I never intended to make money from this project. Since creating the calendars and realising that I have an audience that wants to buy my work, it gave me the boost I needed to dive right in and create more products.
Now I’m producing 1,000 Piece Jigsaw Puzzles from the best photographs and they’ve been incredibly popular, especially during lockdown.
I’ve just received my latest batch of new jigsaw puzzles, which include The Marina, Ripples of Nature and Billa Barra Hill.
There’s no prescription for the way I work with this project and each day is a new day for me.
If you’d like to view the work for Hinckley & Burbage Photographed, there’s a place on my website with selected mini projects here or on the Facebook page.
All in all, I’m just a photographer that enjoys making artwork.
I’m just an artist with a family at home and I hope you continue to enjoy my work.
As you should know already, that I’m easily accessible via the Facebook page or by email to paul@paulhands.co.uk
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