How my photography business has changed and how I’m adapting to changes…
I’m beginning to use my blog as a sounding board or more of a way to release my thoughts on my artwork and business. Today I’m going to talk about how I’ve had to be like water to flow with my business as it changed during the Coronavirus Pandemic.
The Wharf, Hinckley, Leicestershire
I started my business in 2012 at the same time that I enrolled on to a level three photography course at North Warwickshire and Hinckley College. I’d alway loved photography but never realised I could do it for a living. I wished I’d thought about this when I first left school because I’ve made billions of mistakes in what feels like hundreds of different jobs.
I’ve never been a very good employee! I always know better, hate rules, can’t apply myself to other people’s businesses as an employee and my nature is really quite rebellious! Believe me I’ve tried. I can’t say I’ve been a bad person within my past jobs because I’m a people person and love to be around others and get on with almost everyone and have stuck it out at some jobs. Three years was my longest reign in just two jobs.
Anyway, I was made redundant from Croner Consulting as telephone appointment maker for Health and Safety and Employment Law consultancy services. It was a tough job, speaking to over a hundred people each day to try and make an appointment for the business managers to go and close a sale.
St. Catherine’s Church, Burbage, Leicestershire
I think I’m digressing as usual!
I opened my photography business initially to be a wedding photographer until I learned more about the artwork side of things through college. Anyone can be a wedding photographer, all they need to do is buy a camera and watch a few YouTube videos. That’s all there is to it really, if you don’t factor in experience and knowledge! I know some amazing wedding photographers and by the same token, many who think they’re that! I also worked freelance for local and international businesses and charities, which was all great until the Coronavirus Pandemic popped over to the UK.
At that time, all businesses were ordered to close, taking all the people I could work for with them and leaving me with nobody to hire me. Of course I wasn’t the only person in the world for this to happen to but this is my journey…
Locked Down, Documentary Project
I had nothing to do, so I began to document the lockdown and ended up making a book and working with the community to tell their stories. My book publisher then began to also make and produce photographic jigsaw puzzles for their photographers and I jumped on the bandwagon to see how it would work.
Booom!!!
As if all I needed to help me get off the ground was a global pandemic!!!
I couldn’t believe it, upon making 6 of my favourite local photographs into JIgsaw Puzzles, right in the middle of a jigsaw puzzle boom was all it took! I guess we all need a break every now and then. Well this was my moment and I grabbed it with all of my hands!
That was my turning point.
Since early Summer in 2020, I’ve been making puzzles now and I’ve been fumbling my way through. I had zero experience of selling retail, especially my own products. It all went amazingly well until the summer of this year 2021. The lockdown was lifted and everyone went back to work. Plus the summer was here and people wanted to be in the garden instead of sat around the dinner table doing a jigsaw puzzle.
This hurt my business massively because I’d been led down the path of abundance throughout 2020 and this was very different. Less people were buying my jigsaw puzzles and I’d been caught out through ordering lots of stock and a reduction in sales. For this I have literally just had to bide my time until things picked up for me. I knew Christmas would be good for me.
The Horsepool, Burbage, Leicestershire
I’m finally getting around to telling you the actual point of this blog. I’ve had to be like water and flow with my business, which controls me more than I control it. I’ve become a slave to my business and I love it!
To move with the times and help my customers have a better experience, I’ve flattened my puzzle pricing out to £20 for any puzzle. I was selling them at £22 because I needed that extra bit of income to help pay for things like my office and insurance etc. When selling my artwork on the local markets, it was sometimes a bit awkward dealing with the additional coins. I’m hoping that by flattening my pricing, it might lead to more sales on the market. So far it seems to be working, let’s see how it pans out on the run up to Christmas.
If you’d like to learn more about my interactive artwork and local Leicestershire Jigsaw Puzzles, please visit my shop.