The Soap Box Derby
Hinckley BID (Business Improvement District) organise many social events in the small market town centre in Leicestershire every year in what is now becoming an historic tradition.
I was commissioned to create a short film of the whole event and arrived early on the Sunday morning of the race day. The first thing I encountered was the huge numbers of entrants hanging around in the pits, tinkering around and putting the final touches towards their carts.
The Soap Box Derby is a timed solo race down Castle Street which is a large hill named after a small Mott and Bailey that centered in Hinckley many years ago. Castle Street is a long downhill gradient and the course is manufactured with a chicane and a ramp with a large stopping and turning area at the bottom of the hill.
Thousands of people come to Hinckley from all over the UK to watch the derby and this film is a short tribute to everyone that takes part in both the racing and the organisation.
The commission was to create this short film with a focus upon the event and the crowds that flock to watch and for the purpose of showcasing the extent the BID go to, to bring people in to the town centre and to show how good for local business are the BID and the events that bring the footfall.
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